2025 Summer Fashion and Beauty Guide by Sarah Czarnuch

Written by @sarah_czarnuch

This season, we partnered with Australian model, Pilates instructor and beauty columnist for the Geelong Times, Sarah Czarnuch. Read on for Sarah's style guide to help you refresh your wardrobe for the warmer days ahead.

The sun is out, the days are long, and it’s officially time to revamp your summer wardrobe! This season is all about breezy fabrics, vibrant colours, and effortless elegance. Whether you’re planning beach getaways, summer brunches, or late-night strolls, here’s how to keep your look fresh and on-point all summer long.

Vibrant Colours

Summer 2024 is all about bright, eye-catching colours like bold oranges, electric blues, and sunshine yellows. These hues bring energy and positivity to your summer wardrobe. Incorporating these colours can make even simple outfits pop. Consider adding a colourful maxi dress or a statement top to your collection.

Bold Prints and Patterns

From florals to polka dots and animal prints, bold patterns are in for Summer 2024. These prints are great for making a statement, whether it’s a floral maxi dress or a leopard print bikini. Confidence is key when styling these patterns—mixing and matching can create a unique, personalized look.

Retro-Inspired Swimwear

Swimwear this summer is embracing retro styles with a modern twist. High-waisted bikini bottoms, vintage prints like polka dots and gingham, and one-piece swimsuits with a vintage cut are making a splash. These styles not only look chic but also provide more coverage while maintaining a fashionable edge. Expect to see colour-block designs and bold cut-outs, blending classic and contemporary vibes.

Eco-Friendly and Sustainable Fashion

Sustainability remains a key focus, with eco-friendly materials like organic cotton, bamboo, and recycled polyester taking the spotlight. Many Australian brands are focusing on reducing their environmental footprint. Opt for timeless, quality pieces that can be worn year after year.

Thong Sandals - A Stylish Essential

Thong sandals are making waves this summer as a chic yet comfortable footwear option. They can be dressed up or down, making them versatile for beach days or casual city outings. Pair them with a satin skirt or flowy dress for a stylish ensemble.

Beauty

The summer season is when makeup and beauty combine. With a focus on products that are protective, low maintenance and will leave you radiating that summer glow from the inside out.

• Ultra Violette Supreme Screen Hydrating SPF50+
Sunscreen is a must for the Australian summer, and Ultra Violette’s formula offers hydration without feeling heavy or greasy.

• Bondi Sands Gradual Tanning Lotion
Perfect for achieving a sun-kissed glow without prolonged sun exposure. The gradual build-up ensures a streak-free finish.

• Bumble and Bumble Surf Spray
Ideal for summer when you want effortless, beachy hair without the need for heat styling. It’s great for achieving that “just got out of the ocean” look.

• Mecca Max Off Duty BB Cream SPF 15
Perfect for a fresh, no-makeup makeup look that’s ideal for hot summer days. It’s lightweight, breathable, and easy to apply, making it a summer staple for a quick beauty routine.

Menswear

Mens fashion is all about effortless style and comfort. Think relaxed silhouettes, bold colours, and breathable fabrics to keep cool while making a statement.

• Linen Shirts
Linen is a must-have fabric for Australian summers due to its breathability and lightweight feel. A relaxed-fit linen shirt in neutral tones like beige or white is perfect for a casual day out or a beachside dinner.

• Tailored Shorts
Tailored shorts are a refined alternative to board shorts, making them suitable for both casual and semi-formal summer occasions. Look for light, airy fabrics like cotton or a cotton-linen blend.

• Stylish Sunglasses
Sunglasses are both a fashion accessory and a necessity in the Australian summer. Oversized or retro-inspired frames are trending, providing both style and sun protection.

• Lightweight Sneakers
For footwear, lightweight sneakers are ideal for active summer days. White or pastel-toned sneakers are versatile enough for day-to-night wear.

Childrenswear

With a focus on keeping kids cool, comfortable, and protected during the Australian summer. Here are my top picks for combining style with functionality.

• Breathable Cotton T-Shirts
A breathable, lightweight cotton T-shirt is a summer essential. Look for brands with colourful designs that are comfortable for active kids.

• Sun-Safe Swimwear
With the intense Australian sun, swimwear that includes built-in UV protection is a must. Look for rash guards or long-sleeve swim tops paired with matching bottoms.

• Lightweight Rompers and Jumpsuits
Rompers are convenient, comfortable, and great for hot weather

• Versatile Sandals
Comfortable and durable sandals are a summer must-have for kids. Look for easy-to-wear styles with secure straps that are ready for play.